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The location for this video was Craig Town, located beside Jones Town, in Kingston, Jamaica. Popular comedian, Michael “Boysie” London, plays the troublemaker in the video.
Moses Davis, better known by his stage moniker Beenie Man was born in the tough Waterhouse district of Kingston, Jamaica on August 22, 1973. He is noted as one of Jamaica’s most innovative artists, whose recording career dates back to 1981. At the age of eight, he took first prize at the national Tastee Talent contest which would lead to TV/radio appearances and recording contracts.
His career gained momentum after a performance at the Reggae Sunsplash festival in 1992, and a rivalry with Bounty Killer began the following year after Beenie Man was accused of stealing Bounty Killer’s style and catchphrases. The rivalry was captured on the 1994 album Guns Out, with the two artists settling the feud during a soundclash.
Beenie Man had his first number-one single in Jamaica in 1993 with “Matie”, and won the DJ of the Year Award the same year, the first of eight consecutive awards. In 1994, he was signed by Island Records and released the critically acclaimed album Blessed, which was his fifth studio album and featured an array of hits, including the dancehall smash “Slam.” “Slam” peaked at number 33 on the Billboard Hot Rap Singles chart. This album was the first to receive an international release and was responsible for establishing his reputation internationally.
The year 1995 found Beenie Man working with Jamaica’s top producers, recording a slew of singles and securing several collaborations with the likes of Dennis Brown, Tristan Palmer, Lady Saw, Sanchez, Mad Cobra, and Lieutenant Stitchie. Beenie Man’s career took another turn in 1996 when he released his seventh studio album Maestro, produced by Patrick Roberts. Maestro peaked at number 3 on the U.S Billboard Top Reggae Albums chart.
The following year proved to be his break-out year in both Britain and the United States when his and Chevelle Franklin’s “Dance Hall Queen” bounced up the British charts while its follow-up, “Who Am I”, gave way for his first international hit.
“Who Am I” quickly went Gold and peaked at number 15 on Billboard’s R&B chart in 1998. It opened the doors for the world to see a new reggae star in the pages of Newsweek and other major media outlets. The same year, Beenie Man topped the Jamaican singles chart with seven different singles.
The autobiographical, Grammy-nominated Many Moods of Moses album features a number of these smashes, including “Oysters & Conch” and “Foundation.” The album peaked at number 1 on the Billboard 200 Top Reggae Albums chart. Beenie Man could now do no wrong.
From the mid to late 1990s, Beenie Man dominated the Jamaican charts; even venturing into the film industry when he appeared as himself in the 1997 film Dancehall Queen.
In 1998 he was signed to Virgin Records by the label’s A&R, Patrick Moxy, on the strength of the Billboard charting single “Who Am I”. Under that deal, he released the albums Art & Life which earned him his Grammy Award in 2000.
His subsequent Billboard R&B-charting titles include “Tell
Me” (with Angie Martinez), “Love Me Now” featuring Wyclef Jean, “I’m Serious” featuring rapper TI, “Fresh From Yard” featuring Lil Kim, “Girls Dem Sugar” featuring R&B singer Mya, “Feel it Boy” featuring Janet Jackson, “Dude” with Ms. Thing, “King Of The Dancehall”, “Hmm Hmm”, “Compton” with Guerilla Black and “Soul On Fire” with soca artiste KMC.
Beenie Man received an impressive number of international music awards including a MOBO Award for Best International Reggae Act in 1998 while remaining at the top of the local charts.
His contribution to Dancehall Music was officially recognized by the Jamaican entertainment industry when he was formally crowned King of Dancehall in 2009 at Reggae Sumfest.
In 2010, Beenie Man released the EP I’m Drinking/Rum & Red Bull, which included four songs, “I’m drinking Rum and Red Bull”, “I’m Okay”, and two versions of “Stack and Pile”. “I’m Drinking Rum and Red Bull” features Future Fambo.
Today, much of Beenie Man’s story remains untold. Much of his success stems from him being a true entertainer with the ability to withstand the test of time. His music is timeless. He is a prime example of an artiste never losing touch with his fans. He proudly embraces his Jamaican roots and for that, he remains the reigning “King of the Dancehall” in his country, the Caribbean, and across the world.